Entry #5 Allstate Mayhem

 

    Today I will discuss and analyze “Allstate mayhem commercial - Dean Winters as Teenage Girl in Pink Truck”. This commercial comedically portrays actor and stuntman Dean Winters as a teenage girl. Throughout the commercial he is on driving and on his phone texting his “BFF” about a boy that she kissed. This upsets Dean and he ends up hitting a parked car and then drives off. It then shows the parked car’s owner coming out to see her damaged vehicle with no one around. Dean then claims that if you have cut rate insurance you could be paying for that yourself. Right before the ad ends it cuts to the Allstate logo as well as an unseen narrator claiming that no one protects you from mayhem like Allstate.

    This commercial capitalizes on the rough look of Dean to create a bit of visual comedy by having him act as a cliché teenage girl. This helps capture and maintain the attention of the viewer but also creates a window to introduce a more serious topic, Insurance and hit and run victims. The commercial makes light of it by putting it in a comedic setting but then immediately changes the tone and begins discussing the risks of not having their insurance. The whole point of this ad is to show the risks of not having good insurance. Even if you do everything right, someone else can ruin it all and stick you with the bill. This lesson and placement of their logo at the very end of the commercial makes sure that you get two things out of it. One is you need good insurance and two is that Allstate provides good insurance. This ad is very memorable because of its comedy, so any time you think of it you also think of the two lessons mentioned above.